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Applicators to Complete Cosmetic Tubes

2025-04-06

When it comes to cosmetic squeeze tube packaging, both the packaging and applicators play a pivotal role in both functionality and user experience. One crucial component in cosmetic tubes is the applicator — a tool that ensures products are applied smoothly, precisely, and without waste. From lip gloss to foundation and skincare, the right applicator can enhance the effectiveness of a product while elevating the overall consumer experience. This article explores the different types of applicators used to complete cosmetic tubes and how they contribute to the beauty routine.

long nozzle tube

Squeeze tubes are one of the most commonly used forms of packaging for cosmetic products. These tubes typically come with narrow nozzles or openings that help control the flow of the product. Applicators for these tubes can vary based on the product inside.

  • Lip Balms: For products like lip balms, a slanted tip or a rollerball applicator is commonly used. The slanted tip allows for an easy and smooth application directly onto the lips, while the rollerball helps spread the product evenly.

  • Serums and Lotions: For more liquid-based products like serums, tubes often feature a small nozzle or dropper-style tip to ensure precision and prevent over-application.

Wholesale Cosmetic Tube Best Factory Price D55 Face and Body Massage Tube

Rollerball applicators are widely used in cosmetic tubes, particularly for products that require even distribution over a larger surface area. These applicators feature a small ball at the tip of the tube, which rolls as the product is dispensed. Rollerballs are particularly popular in skincare, such as in under-eye serums or facial oils.

  • Advantages: The rolling ball massages the skin while applying the product, promoting circulation and enhancing the product’s effectiveness.

  • Popular Products: Eye serums, lip oils, acne treatment gels, and anti-aging formulas often use this type of applicator.

Custom Brush/ Sponge/Massage Applicator Squeeze Tubes Manufacture

Brush applicators offer a more precise and controlled way to apply thicker products like foundation, concealer, or even body creams. Brush-tip tubes are designed with a brush attached to the tube’s cap, allowing users to easily apply the product directly from the tube.

  • Foundations and Primers: These are popular with foundation or primer products, where smooth and even coverage is key. The brush can be used to blend the product seamlessly onto the skin.

  • Mascara and Eyeliner: Tubes containing mascara or liquid eyeliner often come with an applicator built into the cap. The brushes for mascara are typically designed for volume, length, or curl, while eyeliner applicators are thin and precise for accurate lines.

Spatula Applicators

Spatula-style applicators are often used for thicker, cream-based cosmetic products that need to be scooped and spread. These applicators are commonly found with products like face masks, foundations, and body lotions.

  • Face Masks: Many skincare brands use spatula-style applicators with face mask tubes. The flat edge allows for an even spread of the mask, preventing contamination and ensuring the product is applied hygienically.

  • Foundations: Some foundation tubes come with a small, soft spatula that helps users take the product out without wasting any.

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Foam tips are often used in tubes for products that require smooth and even application, like primers or body creams. These foam applicators are particularly effective in dispersing liquid products evenly without absorbing too much of the product.

  • Benefits: Foam applicators are soft and gentle on the skin, offering a luxurious feel during application. They help spread the product without streaking or absorbing large quantities of it, ensuring you get the most out of the tube.

D30 Plastic Cosmetic Empty Makeup Tube Packaging with Flocking Sponge Applicator
Sponge Applicators Tube for Makeup

Similar to foam applicators, sponge applicators are often used in cosmetic tubes for products like foundations, concealers, and highlighters. The sponge is often attached to the cap and designed to be replaced after a certain number of uses.

  • Popular Uses: Tubes with integrated sponge applicators are common in cushion foundations, where users simply press the sponge to release a small amount of product for easy application. These applicators allow for a more airbrushed, flawless finish.

pump cosmetic tube
Airless Pumps Cosmetic Tube


Airless pump tubes are becoming increasingly popular, particularly in the skincare sector. These tubes feature an internal vacuum system that helps preserve the product’s integrity by preventing air exposure. Though not traditionally an "applicator," the pump mechanism is crucial for controlled and hygienic product dispensing.

Skin Care Products: Airless pumps are commonly used for high-end serums, moisturizers, and other sensitive skincare products. The pump ensures that the product is dispensed in a measured amount without contaminating the formula.


The micro vibrator eye cream tube is an innovative applicator designed by one of the best cosmetic tube manufacturer-LISON GROUP, to enhance the application of eye creams, serums, and gels. This type of tube incorporates a small vibrating mechanism at the tip, which provides a gentle massaging action as the product is dispensed. The vibration helps stimulate blood circulation around the delicate eye area, promoting better absorption and boosting the efficacy of the product. It also contributes to a soothing and relaxing application experience, which can help reduce puffiness, dark circles, and fine lines. This applicator is especially beneficial for consumers seeking a high-tech, luxury touch to their skincare routine.

80-150ml empty custom plastic massage bottle with hair comb applicator

The comb squeeze tube is a versatile applicator commonly used for hair care and eyebrow products. With a comb-shaped tip, this tube allows for the easy and even distribution of products like brow gels, hair serums, or styling creams. The built-in comb helps to comb through the product as it’s applied, ensuring even coverage without clumping or streaking. It's especially useful for creating a natural, well-groomed look for brows or adding shine and control to hair without the mess of using fingers or separate tools. The squeeze mechanism allows users to control the amount of product dispensed, making it both practical and efficient.



Conclusion: The Right Applicator Makes All the Difference The applicator is more than just a tool; it plays an essential role in how we interact with cosmetic products. From the simple squeeze tube to the high-tech airless pump, the applicator must be designed to complement the formula within the tube, ensuring ease of use, minimizing waste, and enhancing the overall user experience.
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